Daycha is a small, single-serve canned milk tea company that wants to bring the hit Asian drink to your local supermarket. Milk tea is a cold beverage typically combined with tapioca pearls in boba shops. The main ingredients are milk with black or green tea, spices, and natural flavorings–it comes in a variety of flavors for all tastes such as matcha, ube, brown sugar, and chai. Most milk teas are naturally caffeinated, appealing to consumers who want a pick-me-up that are tired of coffee and energy drinks.
This project was born from my longing for more single-serve tea brands at the local supermarket. You know what they say, be the change you want to see in the world and all that. I wanted to challenge myself to make it stand out in a niche as crowded as canned drinks. The goal in designing the packing became to inspire curiosity, enough to sway the potential customer to give milk tea without the expected boba a try.
The visuals are poppy halftones complemented by bumpy vectors, taking inspiration from the Plakatstil movement and the Play-Doh art of Emma Bers.
