Crunchbox is a ready-made meal company that markets itself on delivering delicious meals at an affordable price, targeted towards college students and working adults that find themselves too tired to cook at the end of the day. Orders are taken through our website and app, where you can pick how many meals you’d like to get per week and what kind on a rotating menu. Emphasis is placed on the meals being freshly made instead of frozen out the assembly line.
It is also first and foremost a project done out of love for my dad and how he puts his own for his family into everything he cooks. This company wouldn’t exist without him. Figuratively... and literally! He’s got years of experience in the restaurant industry under his belt, serving as the head chef.
The visual identity takes heavy inspiration from rubber stamps and wood type. These applications of texture throughout serve to make the brand feel more authentic, as handmade as the food they hold inside. The little imperfections from the process are what make it human.
